Literally was born and raised within multicultural tourist environment of her family businesses in tourism field, influenced both by mountain and sea tourism, Elsa Exarchou studied and holds MBA Hotel & Tourism Management, shaped through English and French Universities and cultures, specializing in Sustainable Tourism. She also studied Motion Graphics and Animation at Akto Art & Design College in Athens.

She founded the world Award – winning hotel company “Mikro Papigo 1700 Hotel & Spa”.

She is also founder of the “ Epirus 365” project, a wider effort to make Epirus a tourist destination that will welcome travelers throughout the year. The “ Epirus365” project won the Tourism Award 2020 (Bronze). She is independent partner of the Greek National Tourism Organization , ex-Vice-President of the Association of Tourism Enterprises of Zagori  and member of “Anaptyxiaki Epirus AE”.